Hailed by Experts as “Most Innovative Marketing in the Run Up to 2016 Elections”
“This is at least one campaign mailer that won’t go straight into the recycling bin”
Right to Rise’s Paul Lindsey told Politico that “it’s an innovative way to get eyes on Jeb’s story, and we’re pleased it got people talking.” The media attention following the campaign has created quite the buzz. Head of Democratic Consultancy Balduzzi Group, John Balduzzi, has released statements saying he “thought the ad was super cool” and that “just the buzz it’s gotten from free media was probably worth the expense.” He even goes on to say that Right to Rise was aiming for a “level of sophistication” in their campaign that was “unique and unexpected with the mailer.”
While some people have showed concern over the price of the mailers, it is surprisingly affordable. “The brochures cost less than a tank of gas even with the oil prices at an all time low” – Shezad Manjee, Founder – DHD Films. “This kind of reaction isn’t unusual for our deployments. Magic happens when you blend the best of digital with the physical and you put something in front of people they have never experienced before. This is the future of content marketing. The campaigns are just the most recent example, our clients have deployed this innovative platform in healthcare, education, financial services and legal just to name a few since early 2015. And in every instance, the feedback is unanimous: people are intrigued with the presentation and they feel compelled to share it with others.”
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DHD Films is a leading Video Production company based in Dallas, TX.